VƯỜN HƯƠNG ƯƠM SẮC - THE LAUNCH EVENT OF ÉLISIRE (Elixirs of Desire) IN VIETNAM
, 13 min reading time
Step into a garden of scents, where countless fragrant notes bloom and intertwine with the vibrant hues of nature.
The launch event for ÉLISIRE - VƯỜN HƯƠNG ƯƠM SẮC, was not merely an introduction of a new fragrance house, but also a heartfelt gathering for fragrance enthusiasts. It provided an opportunity for attendees to connect, share, and immerse themselves in the emotions evoked by these distinctive aromatic creations.
At the event, Heimat proudly presented 11 remarkable fragrances from ÉLISIRE, featuring two exquisite collections: Métallique (with 6 captivating scents: DESIRED, ODEROSE, ÉROSE, EXTRAIT NOIR, EXTRAIT BLANC, and HAUTBOIS) and Première (showcasing 5 creations: EAU PAPAGUÉNA, AMBRE NOMADE, ÉLIXIR ABSOLU, POUDRE DÉSIR, and JASMIN PARADIS).
These masterpieces are crafted with the finest ingredients and shaped by the expertise of legendary perfumers such as Alberto Morillas, Pierre Negrin, and Philippine Courtière. The result is an olfactory journey that promises pure delight for every guest in attendance.
The launch event was graced by representatives from both sides. Mr. Võ Toàn Lộc, Co-founder and Business Development Director at Heimat, and Mr. Clément Pinard, Commercial Director of ÉLISIRE. Alongside them, over 20 esteemed guests joined the gathering, including our valued partners who have supported us in bringing premium fragrances to Vietnamese consumers. Additionally, VƯỜN HƯƠNG ƯƠM SẮC was delighted to welcome fragrance lovers who came to celebrate and listen to heartfelt sharings from the representatives of Heimat and ÉLISIRE.
A JOURNEY OF UNWAVERING EFFORTS TO ACHIEVE GOALS AND FULFILL COMMITMENTS
"Heimat also regularly arranges in-person training sessions with fragrance experts to provide our partners with in-depth scent knowledge. Today’s event is a testament to this commitment. We hope it provides a deeper understanding of the ÉLISIRE brand and offers an opportunity for us to hear your expectations and insights.
We envision Heimat as a unique third place where individuals can affirm their own identities while building empathy for others. We aim to provide thoughtful guidance and reliable information. I hope today’s event fosters meaningful connections as we embark together on a journey through the inspiring world of fragrance.”
-Mr. Võ Toàn Lộc-
Co-founder & Business Development Director, Heimat
On Behalf of the Founder, Franck Salzwedel, ÉLISIRE’s Commercial Director shared heartfelt insights about the journey and mission that the brand has passionately pursued. He also expressed expectations and outlined ÉLISIRE's vision for growth and development in the Vietnamese market.
"Because ÉLISIRE is not simply perfume, it's art too, Franck Salzwedel being a painter. A recognized international painter exposed in galleries from New York City to Paris. ÉLISIRE in the end is only the bridge between us and the paintings, carrying us into the different emotion.
Our expectation in Vietnam is to reach out Vietnamese consumer and make them feel unique emotions, for that we need to rely on your hard work and dedication to carry the voice of ÉLISIRE to make each and every encounter an exquisite experience."
-Mr. Clément Pinard-
Commercial Director, ÉLISIRE
DISCOVER THE "SECRETS" UNVEILED BY ÉLISIRE'S REPRESENTATIVE
Engaging in conversation with us and the event’s attendees, Mr. Clément Pinard shared, for the first time, fascinating insights into the world of olfactory art. He revealed the wonders behind the creative process and expressed his aspirations for ÉLISIRE's future in the Vietnamese market.
HEIMAT: Could you share how ÉLISIRE approaches new customers?
CLÉMENT PINARD: As a new perfume brand, ÉLISIRE values every opportunity to connect with customers. Whenever I meet them, my goal is to introduce ÉLISIRE and the inspiration behind our creations.
Through compelling stories, my team and I strive daily to convey the message of our brand and resonate with our audience. Once customers have sparked curiosity and established a sense of intrigue, I encourage them to directly experience ÉLISIRE's enchanting and elegant scents. This personal interaction is the way I connect with our customers and invite them into ÉLISIRE's world.
HEIMAT: What is the strongest and most impressive message in ÉLISIRE that you want customers to think of first when they hear about ÉLISIRE? In your opinion, is the key difference of ÉLISIRE in the Vietnamese market?
CLÉMENT PINARD: There are three key aspects that I always emphasize, and I believe they truly set ÉLISIRE apart. They are the concentration of the fragrance, the quality of the raw materials, and our founder.
ÉLISIRE's creations have a fragrance concentration of up to 27%, which is higher than the average concentration of most perfumes on the market today. This allows the scent to linger beautifully on the skin, even in extreme weather. I believe this strength aligns perfectly with the needs of customers in the Vietnamese market, where the climate is hot and humid.
Additionally, our raw materials are carefully selected and guaranteed by Firmenich, a Swiss fragrance company with over 100 years of history. ÉLISIRE ensures that our ingredients meet ethical standards and are environmentally friendly.
Lastly, ÉLISIRE was founded by Mr. Franck Salzwedel, an artist and fragrance creator with over 15 years of experience in the industry. Franck has also collaborated with major companies such as Giorgio Armani and is considered an expert. His experience and talent are the guarantee and confidence we have in the quality of ÉLISIRE.
HEIMAT: As you mentioned the unique aspects of ÉLISIRE, I’m sure you must have your own vision of the target customer for the brand. Could you share with us who ÉLISIRE’s target customer is?
CLÉMENT PINARD: In fact, I have met many customers with different personalities, ages, and professions who love ÉLISIRE's creations, and I believe this is influenced by many factors. However, if I had to define it, I would say that the ideal target customer for ÉLISIRE would be individuals aged 30 to 45, although we also have customers as young as 11. These customers are often passionate about art or work in creative fields, such as designers or artists.
HEIMAT: Can you reveal which fragrance creation you believe best represents the spirit of ÉLISIRE and also aligns with the target customer you just mentioned?
CLÉMENT PINARD: That’s a tough question! Although I love all the creations from ÉLISIRE, I would choose EAU PAPAGUÉNA as the one that best embodies the spirit of ÉLISIRE at this moment. It’s also the creation that our founder, Franck, particularly loves.
This fragrance belongs to the fresh Citrus notes, capturing the moment when sunlight touches the skin. While I know not everyone is fond of that moment (the sunlight on their skin), this creation has been widely loved in many markets and regions. I believe it’s a fragrance that will resonate with the majority of ÉLISIRE’s customers.
From left to right: Ms. Vy (Missi Perfume), Ms. Huong (Missi Perfume)
Ms. Hương (Missi Perfume - Heimat’s Partner): How is it that ÉLISIRE’s perfumers can create such complex fragrances with multiple layers from individual raw materials, yet manage to make them so smooth and seamless?
CLÉMENT PINARD: In my opinion, perfume making is an extremely magical and mysterious experience, like the moment a wizard performs magic. Sometimes, even with the same materials and techniques, the fragrance created by each person will never be exactly the same.
I also believe it’s a kind of talent - perfumers are born with a refined nose, combined with the ability to assess and analyze scents better. Additionally, it’s about the experience gained from numerous trials and tests, which enables them to make adjustments and refine their handling of materials for future creations. In short, the fragrances of ÉLISIRE are born from the talent and experience of our professional perfumers.
Mr. Nguyễn Duy Khải (Event Guest): I’ve read that some ingredients can cause skin irritation. Could you tell us about the origin of the ingredients used by ÉLISIRE and whether they could cause any issues like the one I mentioned?
CLÉMENT PINARD: All the ingredients used by ÉLISIRE are carefully selected and guaranteed by Firmenich, a Swiss fragrance company with over 100 years of history. ÉLISIRE is committed to ensuring that all our ingredients meet ethical standards and are environmentally friendly. Additionally, ÉLISIRE’s products adhere to the strict standards set by the EU, and they are tested to be safe and non-irritating, with no risk of skin irritation or allergies for users. So, you can be completely reassured about this matter.
The Heimat team sincerely thanks Mr. Clément Pinard and all the guests for their enthusiastic participation and insightful sharing during this conversation!
BECOME "FRAGRANCE PAINTERS"
In addition to exploring the world of scents and engaging in conversations with the two brand representatives, guests at VƯỜN HƯƠNG ƯƠM SẮC had the opportunity to participate in a painting workshop. This event was organized in collaboration with Tipsy Art - Co-working Art Space, and offered a delightful creative experience for everyone in attendance.
Through this activity, we hoped to convey ÉLISIRE’s spirit of creativity by inspiring guests to craft vibrant and dazzling nature-themed artworks.
We would like to extend our heartfelt thanks to the Tipsy Art team for their enthusiastic support, and especially to Mr. Du, who guided our attendees step-by-step to create the most vivid and beautiful paintings.
From left to right: Mr. Khoa (BrotherStore), Ms. Vy (Missi Perfume), Ms. Rubie (Rubie House Perfume), Mr. Clément Pinard
At the end of the workshop, we were also honored to meet three talented "fragrance painters" and present them with lovely gifts from Heimat and ÉLISIRE as tokens of appreciation.
The launch event for ÉLISIRE - VƯỜN HƯƠNG ƯƠM SẮC may have come to a close, but our journey to fulfill the mission of bringing carefully curated, high-quality fragrances to Vietnamese customers is far from over. The Heimat team remains dedicated to delivering even more exciting events and offering the finest fragrance creations to our customers and the perfume-loving community in Vietnam.
Once again, Heimat would like to extend our heartfelt gratitude to all the esteemed guests and fragrance enthusiasts who took the time to explore VƯỜN HƯƠNG ƯƠM SẮC and enjoy this journey with us. We look forward to welcoming you to our upcoming events.
Sincerely,
Reference article source: Heimat Global Trading
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