SUMMER ON THE CATWALK BY ADRIAN ANH TUẤN AND THE VIVAVIVU FRAGRANCE SYMPHONY
, 2 min reading time
Amid the poetic backdrop of Hội An, designer Adrian Anh Tuấn unveiled his “Vivavivu – Summer & Resort 2025” collection, a vibrant ode to summer where fashion intertwines with the sun and sea breeze of Central Vietnam. The collection breathed life into upcycled materials, freesize silhouettes, and hand-painted ceramic motifs, turning every step on the runway into a note in a symphonic celebration of summer. The show featured a star-studded lineup, from supermodel Thanh Hằng and Miss Hương Giang to the first post-coronation catwalk of Vietnam’s Miss Top 3 2024, all witnessing summer captured and woven through fashion.
Adrian Anh Tuấn’s signature joie de vivre shone through every detail in familiar fabrics like silk, satin, chiffon, and voile were imbued with a fresh sensibility, harmoniously combined with meticulously selected upcycled materials, from coffee grounds to oyster shells and bamboo to create soft, airy textiles while maintaining premium silhouettes. Each motif, every layer of fabric, told a story that was both intimate and poetic, guiding the audience through an emotive, immersive journey.
In perfect alignment with this vision, Parfumélite had the honor of collaborating with Adrian Anh Tuấn to craft Vivavivu by Adrian Anh Tuấn, a bespoke fragrance that captures the free-spirited, vibrant essence of summer. The creative process was a refined dialogue between the designer and Parfumélite, translating the collection’s concept, Adrian’s aesthetic vision, and personal fragrance preferences into a unisex scent.
Bold yet nuanced, the fragrance evokes endless summer journeys, warm sunlight, coastal breezes, and the boundless emotions of the season. More than an accessory to the fashion experience, it is a singular olfactory story that complements Adrian’s resort-inspired, sophisticated style.
Beneath the glowing summer sunset, Vivavivu unfolds as more than fashion, it is a lyrical celebration of sun, wind, freedom, and unforgettable moments. Each step, each breath, conjures sweet memories and quiet, emotive pauses, where the heart merges with the eternal beauty of summer. Vivavivu is a journey of self-discovery through fashion, where memory, emotion, and freedom converge, elevated by the bespoke fragrance that enriches the experience of summer to its fullest.
Parfumélite expresses the deepest gratitude to Adrian Anh Tuấn and Valenciani for the opportunity to co-create this exceptional fragrance, breathing life into every moment of Vivavivu, encapsulating a summer defined by emotion and liberated spirit.
For partnership/sponsorship collaboration:
Marketing Manager
Đạt Chu
dat.chu@heimat.vn
+84 394 525 238
